International Creative Director Chris Robertson. Cannes-winning ideas, global brands, creative leadership and a habit of finding the answer nobody expected.
NORMAL IS A TERRIBLE BRIEF.
Chris Robertson. Creative Director. Ideas, brands and other things people weren’t expecting.
TooRude

Dexcom

The world has enough pricks

Diabetes already came with enough needles. So when Dexcom made glucose monitoring possible without the finger-pricking, we found another kind of prick to talk about.

It picked up a Gold Cannes Lion.

Old Jamaica
Ginger Beer

TOO MUCH FIRE FOR THE WORLD FOODS AISLE.

Old Jamaica had one of the boldest flavours in the drinks aisle.

Unfortunately, nobody was noticing.

So we took a Jamaican ginger beer and sent it somewhere considerably less expected.

Welcome to the Flavourverse.

OJ_can
crumpton

STRAIGHT OUTTA

Crumpton Oaks

CIDER. WITHOUT THE COUNTRY BUMPKINS.

Rolling hills. Rustic orchards. Picnic blankets.

Lovely.
We did absolutely none of that.

Instead, we gave cider some lowriders, breakdancers and a hip-hop soundtrack.

Straight Outta Crumpton.

TRIUMPH

TAKE THE LONG WAY HOME.

Some motorcycles get you from A to B.

Triumph makes you forget there was ever a B.

A collection of films celebrating the machine, the road and everything that happens in between.

triumph_dark
Peter-1

Greatness in the unseen.

Longines X Commonwealth Games

GREATNESS HAPPENS BETWEEN THE SECONDS.

Everyone sees the medal.

Longines sees the thousands of invisible moments that made it possible.

Five athletes. Three countries. One exploration of the precision behind greatness.

BCU

WHY FIT IN WHEN YOU CAN GO BEYOND?

Birmingham isn't polished around the edges.

Neither are the people who make it interesting.

We turned the city's ambition, grit and glorious refusal to sit still into a new identity for BCU.

Meet the Beyonders.

BCU

STILL SCROLLING?

Good.

There’s more where that came from.

Give me a call.
Drop me a line.
Stalk me on social.

United Kingdom
Phone: +44 07771308777
Email: lostlab@gmail.com
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