Greatness in the unseen.
Beats by Dre
NINE COLOURS. SIX MONTHS LATER, APPLE PAID $3 BILLION.
Everyone else saw nine new headphones.
We saw nine new ways to wear culture.
BCU
WHY FIT IN WHEN YOU CAN GO BEYOND?
Birmingham isn't polished around the edges.
Neither are the people who make it interesting.
We turned the city's ambition, grit and glorious refusal to sit still into a new identity for BCU.
Meet the Beyonders.
Greatness in the unseen.
Longines X Commonwealth Games
THE MEDAL WAS THE LEAST INTERESTING PART.
Everyone sees the moment an athlete wins.
We went looking for everything nobody saw.
Kia K900 × Morpheus
WE PUT MORPHEUS IN A KIA. DURING THE SUPER BOWL.
Nobody expected luxury from Kia.
They definitely weren’t expecting this.
Crumpton Oaks
CIDER. WITHOUT THE COUNTRY BUMPKINS.
Rolling hills. Rustic orchards. Picnic blankets.
Lovely.
We did absolutely none of that.
Instead, we gave cider some lowriders, breakdancers and a hip-hop soundtrack.
TRIUMPH
TAKE THE LONG WAY HOME.
Some motorcycles get you from A to B.
Triumph makes you forget there was ever a B.
Wrigley's
WE CHEWED UP THE CLASSICS.
Moby Dick. Little Red Riding Hood & Sherlock Holmes.
Literature never tasted this good.
It picked up 2 Silver Cannes Lions.
Old Jamaica
Ginger Beer
TOO MUCH FIRE FOR THE WORLD FOODS AISLE.
Old Jamaica had one of the boldest flavours in the drinks aisle.
Unfortunately, nobody was noticing.
So we took a Jamaican ginger beer and sent it somewhere considerably less expected.
Welcome to the Flavourverse.
Dexcom
The world has enough pricks
Diabetes already came with enough needles. So when Dexcom made glucose monitoring possible without the finger-pricking, we found another kind of prick to talk about.
It picked up a Gold Cannes Lion.
Got a brief, a role,
or something strange?
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